Format guide
By Mediasynth Team
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5 min read
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October 23, 2026
TL;DR
A carousel is a stack of illustrated slides a viewer swipes through: TikTok Photo Mode or an Instagram carousel. To make one, make slide one a promise that works as the cover, put one idea on each slide, let the picture show the scene the text is about, keep hashtags and calls to action in the caption, and save the strongest slide for last. TikTok can add a track it picks; Instagram carousels posted by API have no sound.
A carousel is the one short-form post nobody has to watch. It is a stack of slides a viewer swipes through at their own pace — TikTok calls it Photo Mode, Instagram calls it a carousel — and it is the format people save, because it reads like a page rather than plays like a clip. The ones that get saved all make the same promise on the first slide and keep it on the last. Here's how to make them with AI.
Five shapes cover most of what works. A listicle — things nobody tells you, signs of, mistakes people make. A mini story told a slide at a time, with the turn arriving late. A how-to with numbered steps. A ranking that counts down to a #1 worth arguing about. And myth versus fact, where each slide states a common belief and corrects it. They render and post the same way; what changes is how the words are written.
On TikTok, a photo post can carry a track — TikTok picks one when the post goes up, and you can swap it in the app afterwards. No app can choose the song for you through TikTok's posting API. Instagram carousels posted through the API carry no sound at all, so the slides have to hold the viewer on their own — which is one more reason the first one has to be a promise.
Pick a kind — listicle, mini story, how-to, ranking, or myth versus fact — and how many slides, and Mediasynth keeps a queue of subjects that fit, writes each slide under the rules above, draws a picture for every one in the art style you choose, sets the text over it in your channel's font and language, and posts the set natively as a TikTok photo post and an Instagram carousel, with TikTok adding a track if you want one.
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